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HONG KONG, 29 August 2024 /PRNewswire/ — Infinix, a trendy tech brand for young consumers, has partnered with global trend forecasting leader WGSN to launch the “2025 Smartphone Color Trend Report.” Combining WGSN’s deep insights into global consumer behavior with Infinix’s expertise in technological innovation, this report highlights key design trends and introduces three standout colors for 2025: Violet GardenMisty Aqua and Flower shineThrough this collaboration, Infinix aims to bring cutting-edge, trendy design and personalization to its new ZERO 40 series, offering young consumers a more artistic and customized experience.
Infinix ZERO 40 series
6 global trends driving the markets: STEPIC drivers 2025
The Infinix x WGSN 2025 Trend Report reveals six key forces – “STEPIC drivers” – that will shape global economic, technological, environmental and cultural development. These macro forces will play a critical role in the global economy and business landscape through 2025 and beyond. The report identifies significant global trends, from political instability and economic uncertainty to the decentralization of digital culture, waves of migration, the rise of the space economy and the AI-driven revolution of “synthetic creativity”, all of which will have profound implications for the future.
These trends have awakened three basic emotional needs in young consumers: idleness (seeking personalization and self-expression in a complex environment), radical acceptance (seeking balance and connection with nature under pressure) and rational optimism (seeking a positive attitude through technological advancement). According to WGSN’s forecasts, future designs will focus more on the use of natural materials and textures, such as stone surfaces, which are rich in sensory experiences and stories. In addition, the mechanization of geometric patterns and the use of color variations will play a crucial role in design, meeting young consumers’ need for personalization and quality.
Infinix ZERO: From global insights to design innovation
As consumer electronics and mobile devices increasingly double as fashion accessories, color is playing an increasingly important role in defining personal style. Bold and striking colors allow users to express their individuality and are therefore particularly attractive to those who value self-expression. WGSN recognized this trend and developed the Smartphone Color Trend Report 2025, which Infinix applied to the ZERO 40 series. The result is a new range of colorful, trend-oriented smartphones.
Smartphone color trend 2025
Yuan Zou, IMC Director at Infinixshared his inspiration for the ZERO 40 series: “Color is not just a designer’s individual creation; it is created when we listen to the real world and the voices of our users. Understanding is what determines the depth and empathy in design expression. In this regard, the ZERO series resonates strongly with WGSN. As the report highlights, today’s consumers prefer minimalism and a high-quality lifestyle, while also pursuing a natural and health-conscious lifestyle. This inspired us to incorporate natural textures and soft tones into our design. The creation of the leaf vein stone pattern on the ZERO 40 series is rooted in our deep pursuit of calm.”
Weiqi NieProduct Director at Infinixadded: “Rational optimism drives our confidence in technology. In the ZERO 40 series, we have expressed this through innovative design. The use of velvety-sand finish gives the phone a refined texture and premium feel. These elements, coupled with thoughtful color and material selection, create a warm, soothing experience that reflects technological sophistication while conveying elegance and security.”
3 Color Trends: Let Colors Tell the Story
In collaboration with WGSN, Infinix introduces three trendy colors for 2025: Violet GardenMisty Aqua and Flower shineeach carefully integrated into the design and features of the ZERO 40 Series.
- Violet Garden: Exuding mystery and inspiration, this captivating purple combines past memories, present beauty and future hopes. The rich depth of this color complements the velvety metallic sand texture of the ZERO 40 5G, giving it a ceremonial elegance that enhances its sophisticated design, making it both fashionable and sophisticated.
- Flower shine: This soft and elegant pink symbolizes hope and renewal, like blooming flowers. Combined with the velvety sand finish, it brings a sense of warmth and positive energy to everyday use, perfect for those seeking self-expression and inner balance. The smooth surface not only feels luxurious, but also reflects light in a way that highlights its delicate hue.
- Misty Aqua: Misty Aqua is a refreshing light blue that reflects the rhythm and energy of nature. It is modern, vibrant and versatile, transcending gender and seasonal boundaries. The aqua-inspired texture blends seamlessly with the sleek design of the ZERO 40, making it suitable for any occasion. Its dynamic sheen creates a vibrant yet calming effect, adding a touch of vitality and style to your day.
These colors are not only visually appealing, but also closely linked to the advanced design features of the ZERO 40 series, creating a product that is both a work of art and a piece of technology.
Prices and availability:
Away $289The Infinix ZERO 40 will be available in Misty Aqua, Flower shineand Rock Black.
Away 399$the Infinix ZERO 40 5G will be available in Violet GardenMoving Titanium and Rock Black.
Pricing varies by region. Details will be announced at regional launch.
About Infinix:
Founded in 2013, Infinix is a trendy tech brand for young consumers. With a presence in over 70 countries and regions, Infinix offers cutting-edge technology, stylish design and outstanding performance. Our product range includes smartphones, TWS earbuds, smartwatches, laptops and smart TVs. In 2023, Infinix was recognized in Kantar and Google’s Top 50 Chinese Global Brand Builders Report and ranked sixth in the Fast Company’s World’s Most Innovative Companies of 2024. Asia-Pacific For more information, see: http://www.infinixmobility.com/
About WGSN
WGSN is the world’s leading provider of consumer trend forecasting. Our accurate forecasts provide insight into global trends, expertly curated data and industry expertise to help our clients understand consumer behavior and lifestyle, develop products with confidence and act at the right time.
