MIAMI, 29 August 2024 /PRNewswire/ — Innovative Eyewear, Inc. (“Innovative Eyewear” or “the Company”) (NASDAQ: LUCY; LUCYW), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, today announced that its Lucyd Lyte frames are now sold on Target.com.
In an important step to expand its presence in the US market, Innovative Eyewear has launched its innovative smart eyewear collection, namely products from the Lucyd brand range,® brand, are available at Target.com. The new range at one of the largest retailers in the United States represents a significant opportunity to bring the Company’s innovative products to millions of potential customers across the country.
The launch on Target.com underscores Innovative Eyewear’s commitment to making smart glasses accessible to everyone and further solidifies the company’s position as a leader in the wearable technology industry.
Harrison GrossCEO of Innovative Eyewear, said, “Target has long been one of my favorite retailers and also has millions of loyal customers across the U.S. Their focus on product quality, style and accessibility makes Target.com an ideal distribution partner for our Smart Frames. We look forward to elevating Target guests’ eyewear.”
Check out the Lucyd collection at Target.com.
About Innovative Eyewear, Inc.
Innovative Eyewear is a developer of cutting-edge ChatGPT-enabled smart eyewear under the brands Lucyd®, Nautica®, Eddie Bauer® and Reebok®. True to our mission, Upgrade Your Eyewear®, Our Bluetooth audio glasses allow users to stay connected to their digital lives safely and ergonomically. They are offered in hundreds of frame and lens combinations to meet the needs of the optical market. For more information and to view our ever-evolving collection of smart glasses, visit www.lucyd.co.
Forward-looking statements
This press release contains certain forward-looking statements, including those relating to the expected use of proceeds from the offering, the introduction of new product lines and the timing of enhancements and enhancements to our current products. Forward-looking statements are based on the Company’s current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements. These statements can be identified by the use of forward-looking terminology, including, without limitation, “anticipate,” “believe,” “continue,” “estimate,” “expect,” “future,” “intend,” “may,” “outlook,” “plan,” “potential,” “predict,” “project,” “should,” “will,” “would” and similar expressions that predict or indicate future events or trends or that are not statements of historical matter, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, among others, our potential opportunities related to the launch of our smart eyewear products on Target.com. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from the forward-looking statements are set forth in the Company’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K under the heading “Risk Factors.”
Contact for Investor Relations:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: [email protected]
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SOURCE Innovative Eyewear, Inc.
